Free Essay: INNOVATION AT [pic]: Thinking Outside the Shoe Box CASE ANALYSIS I. Problem What uniting mechanism can Timberland. Innovation at Timberland: thinking outside the shoebox. Reference no. . Add to My Bookmarks Export citation. Innovation at Timberland: thinking. Subject category: Strategy and General Management. Thumbnail image for 9- S INNOVATION AT TIMBERLAND: THINKING OUTSIDE THE SHOE BOX.

Author: Sajas Gugar
Country: Great Britain
Language: English (Spanish)
Genre: Music
Published (Last): 18 August 2014
Pages: 294
PDF File Size: 16.57 Mb
ePub File Size: 17.39 Mb
ISBN: 516-6-34954-297-3
Downloads: 60718
Price: Free* [*Free Regsitration Required]
Uploader: Mikam

SmartWool was expected to remain an independent subsidiary. Thinking Outside the Shoe Box HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study.

Innovation at Timberland: Thinking Outside the Shoe Box

About the Authors Rosabeth M. Thinking Outside the Shoe Box. He warned Pucker that none of these questions were being asked and suggested the focus had shifted too heavily towards fashion.

To order copies or request permission to reproduce materials, callwrite Harvard Business School Publishing, Boston, MAor go to http: You can do business case study analysis by following Fern Fort University step by step timbefland.

HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Travel Gear required the team to put technologies together in a new way to solve an undefined problem. Building new businesses for the enterprise.

I called them point of views, not just points of differentiation, on whom we were serving, how we intended to serve them, and why we believed we served them with distinction and priority in the marketplace. Within the biomechanics lab, iF tested how the boot reacted to various conditions and tested it using PreciseFit technology to address sizing issues.

Storyboards and pictures covered the walls with new ideas, and projects were given clever names that attracted attention. It include using the analysis to answer the company’s vision, mission and key objectivesand how your suggestions will take the company to next level in achieving those goals. The 3 Big Ideas Nathan Swartz started his bootmaking career as an apprentice stitcher in To serve these markets, the in-line teams created new products every year of which made it to the line.


Send your data or let us do the research. Please find below the full details of the product you clicked a link to view. Clark brought his concerns to Pucker: His team invented a point contact instrument with a three-dimensional arm that allowed touching the foot in 15 predetermined points.

This move created an opportunity to strengthen policies and standards for factory partners and to innovate programs to enhance the quality of life for workers. They shifted emphasis from inventing new core products toward servicing customer groups with variations of those products. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study.

If you able to provide a detailed implementation framework then you have successfully achieved the following objectives. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Timberland boots became a favorite among college students on winter-challenged campuses. Timberland decided to apply technology used to make running shoe midsoles to hiking shoes.

Timberland had become much more than a footwear company.

Business Unit Level Solution – The case study may put you in a position of a marketing manager of a small brand. Once you have developed multipronged approach and work out various suggestions based on the strategic tools. In some cases you thinkibg able to find the central problem in the beginning itself while in others it may be in the end in form of questions. When the idea returned to Stratham, the in-line teams were worried it would stymie their already full in-line calendar obligations.

Innovation at Timberland: Thinking Outside the Shoe Box | The Case Centre, for educators

Thinking Outside the Shoe Box Another way of understanding the external environment of the firm in Innovation at Timberland: Focus on the following – Zero down on the central problem and two to five related problems in the case study. These cross functional teams identified with their specific consumer and tried to meet their needs. For the time being, I think we are in a good place. It was a lot more work to build innovative products than market responsive products. This approach provided pure data, rather than hypothetical consumer responses.


You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.

A footbed customized to your foot provides greater distribution of pressure, greater comfort and better responsiveness. To promote collaboration, in-line business unit leaders ran sales and distribution by geography while functional experts in supply chain, product, and marketing supported the business units.

Evaluate each detail in the case study in light of timbefland HBR case study analysis core ideas. Innovation has been a mainstay for our company; shlebox next series of innovations need to come rolling through. See Exhibit 1 for illustrations of the three core products. In an important meeting with the senior team, Healy reported the pilot results and showed the improved product the in-line group had created.

You can filter on reading intentions from the listas well as view them within your profile. Timberland Travelgear promotion materials. What are reading intentions? There was a lot of work to be done and a chance we would learn that our product concept was flawed.

Innovation at Timberland: Thinking Outside the Shoe Box | andry permana –

Pucker asked Clark to head the team because he understood the value of science in the shoe making business. My job would be to determine how best to market, or position, our idea to the consumer. The statistics showed that the most variation in size took place in the forefoot area. Here’s an example of what they look like:. Thinking Outside the Shoe Box In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

Expansion into apparel followed because consumers started sending letters to Timberland asking where they could buy the jeans appearing next to boat shoes in print advertisements. We have to make sure a category does not diminish the brand from a yellow boot.